The Customer Value Module
Identify – identifying your customer value components
"I know we have a lot more value than this but we just can't seem to get at it"
This is a view we hear expressed quite a lot. And it's not really surprising because many aspects
of 'value' and its identification are counter-intuitive.
We find that many vendors are able to identify no more than
about 60% of their potential customer value. This leaves up
to 40% that they may 'sense' is there but have no way of
uncovering. The challenge of measuring is also significant (see
the Measure service).
The Outline Service
The Outline service is designed for those who know they have
more value and would like to speed up the process of uncovering it.
Our Outline service will help you establish the full outline
and characteristics of your customer value.
By understanding the up stream and down stream impact of your
products and services, we help you to uncover the full breadth of
your customer value and set out the boundaries of what we call
your 'Value Capability'.
The aim is simply to understand how your products and services
deliver value to your customers and then to define the
key value groups and their characteristics - if you
will - a set of value drivers.
The whole process is fixed price and usually complete within
one elapsed week. You are then positioned to add appropriate
measures. If you need help with this, take a look
at our Measure service.
To learn more about the Outline service, view the webcast
(which lasts about 7 minutes).
To find out more...
You can find out more by contacting Robert White [CEO of Lucidus]
by telephone on +44 (0)1608 678134 or via the Contact web page.
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