The Customer Value Module
Communicate – It's no use having great numbers if your customer won't believe them
Our Simulate service is designed for those who are
already clear about their customer value but need help to
communicate it to their customers in a highly compelling way.

The 'ROI Calculator' is now largely discredited and customers
need a value calculator that they can trust.
- "More than 95% of supplier models are
counterproductive - we have to deconstruct them"
- "We always find assumptions that are always
favourable to their outcome"
- "They have a narrow view of the solution which
does not consider upstream, downstream and lateral constraints"
- "No supplier ever comes back to measure actual results vs. pro-forma"
- "There is a real disconnect between what is promised and what we get"
- "Frankly we're tired of the 'gimmicks and games'"
Director - Value Analysis
Simulate will create for you a value simulator with the capability to
capture customer data and allow the customer to understand, challenge,
change and own the results. The simulator also has the potential
to provide the means to track value
delivery (see Tracking Value)
The whole process is fixed price and usually complete within
four elapsed weeks.
To learn more about the Simulate service, view the webcast
(which lasts about 9 minutes).

To find out more...
You can find out more by contacting Robert White [CEO of Lucidus]
by telephone on +44 (0)1608 678134 or via the Contact web page.
|