Improving team performance - That's training isn't it?

Search Google for Sales Team Performance and you'll get well over 39 million results. Page after page of companies offering to improve your sales team performance if you'll only spend your training budget with them.

I'm sure they're probably right; training the sales team will improve their performance, won't it?

Well, in their book How to Hire and Develop Your Next Top Performer, Herb Greenberg, Harold Weinstein and Patrick Sweeney explored this subject. They compared the results of hundreds of thousands of sales assessment tests with actual sales performance measurements. Their view?

"55% of the people earning their living in sales should be doing something else"

"Another 20% to 25% have what it takes to sell, but they should be selling something else"

So, is throwing your training budget at training companies really the right way to improve your team? Perhaps not. What's needed is a more focussed view of your training requirements. And to get that, you need to

1. Clearly understand the capabilities of your existing staff
2. Target the training you undertake to move your business forward
3. Track the effectiveness of your training

To make your training effetive, you need to follow these three simple steps. To help with that, we have a product which we call TrakSkill - Sales.

To find out more...

You can find out more by contacting Robert White [CEO of Lucidus] by telephone on +44 (0)1608 678134 or via the Contact web page.